Cee Jay

Cee Jay

Founder and writer of heritasian.com, a website dedicated to historical travel and heritage. My background includes a diverse range of experiences, from hospitality and sales to writing and editing. Living in Chiang Mai, Thailand for the past 20 years. My mixed British and Straits Chinese heritage, has shaped my understanding of culture and history, which informs my writing.
Commodity rate ceiling and provenance pricing: $130 market average vs $380 provenance value.

Why OTA Algorithms Are Capping Your Hotel’s ADR

OTA algorithms flatten luxury and heritage hotels into commoditised price comparisons, eroding pricing power and direct bookings. Discover why algorithmic distribution caps Average Daily Rate (ADR) and how independent hoteliers can reclaim narrative provenance to capture high-margin, high-intent travellers.

Dilapidated heritage hotel facade, Southeast Asia, hinting at preservation challenges.

When the Grand Dames Became Ghosts

Beneath the whitewashed facades of Southeast Asia’s historic hotels lies the "Ghost Era"—a mid-century period of war, jet-age shift, and concrete adaptation. Discover how properties like Hanoi’s Metropole survived decay to redefine modern heritage luxury.

DSLR camera for landscape photography with mountain views.